Frustrated That Your Analytics Don't Match Your ERP Data?
It’s not just the devil that’s in the details. The path to e-commerce success is there, too.
Our Google Analytics and Tag Manger Audits will expose where the discrepancies lie so they can be fixed.
And we’ll explain why some numbers will never match up to your ERP.
When we’re done, you will rest easy understanding which system should be your source of truth, and which to reference for channel specific data.
Our Process will Help You with...
Auditing Your Existing Google Analytics Set-up
If you’ve already got Google Analytics setup for your E-Commerce store, but see that your revenue, transactions and channels aren’t matching your back-office systems, we can help. We will debug the implementation and compare the data with the sources of truth for each channel. Many times it’s an attribution issue, which we’re happy to explain in detail.
Google Analytics Set-up
If you’re new to Google Analytics, we’ll set up and test Google Analytics from end to end on your E-Commerce website. This includes enhanced E-Commerce tracking, giving you unsurpassed visibility into your shopping experience.
Custom Segments and Reports
We’ll build out custom segments that look at specific traffic types (paid search, people that bought, etc.) so you can study what works and what doesn’t.
On-site Event Tracking
We’ll install, configure and connect with Google Analytics a Google Tag Manager instance so you have access to the Data Layer. From there, you can learn which banners work best, which people are clicking specific buttons, and almost anything else you want to know about people’s behavior on your website.
Google Tag Manager Audit
Have you been using Tag Manager for a long time? It’s very possible you’re sending data to vendors you’re not working with anymore. We’ll audit your entire container, and provide you a list of who is getting data from you. We’ll also make sure the tags you still need are up to date and working properly.
Google Analytics Training
We will mentor and train your team on their journey to true data literacy. They’ll learn Google Analytics inside and out, and be ready to build a better site experience, from merchandising to design and layout.
Our Platform Expertise
We have experience with all the major E-Commerce platforms on the market today. We can provide digital marketing services no matter which platform you are on. Below are the core platforms we work with.
What our Customers are Saying
Beyond the traditional organic traffic growth strategies for SEO, we also have expertise with complimentary SEO related tasks. If you have questions about any of these projects, please reach out to us and ask.