Single Store vs OmniChannel. We've Got You Covered
Maximizing your organic traffic is the long-term solution to higher ROI and profits. But the process can be very different if your website is your sole sales channel compared to one of many online sales channels. With over 12 years of experience, we can help you navigate these waters.
Single E-Commerce Website Channel
if your primary online sales channel is your website, our E-Commerce SEO plans are tailored for you individually. We will maximize organic traffic to your site that converts to revenue! We have expertise with the popular shopping cart platforms listed below.
E-Commerce Stores Selling on Multiple Platforms
Selling on multiple digital channels can get complex quickly. Our SEO experts can help guide you how to avoid common pitfalls including duplicate content issues, MAP pricing challenges, and other issues you'll face as you grow.
Understanding Our Process
We use an Agile approach to scoping and executing our projects.
While the process is personalized for every client, and is different based on the complexity of your sales channel strategy shown above, we follow a proven methodology that has been incrementally improved over the past 12 years, resulting in unmatched flexibility to adapt to changing conditions, both in the marketplace and internally at your organization.
We will identify the strengths and weaknesses of the site, utilizing our 120+ point checklist. Competitor analysis will take place to understand performance trends and look at how each marketing channel is performing. Access to Google Search Console and Google Analytics is requested at this phase.
The days of individual keyword optimization is over. Now we focus on content themes and silos of content throughout the site. This top down approach allows us to then track groups of keyword phrases and see how they perform together. We prioritize phrases for on-page optimization as well as content marketing efforts.
Technical On-Site Optimization
Utilizing leading edge tools including BrightEdge and Screaming Frog, we are able to identify every URL of the website and find site-wide issues such as bad canonicals, non-secure/mixed content, duplicate tags, missing schema.org markup, etc. Through data analysis, we determine strengths and weaknesses of each page, then optimize individual pages based on their priority to the business.
Content GAP Analysis
A critical first step in the content marketing process, we first must identify which pages of the site currently rank for our targeted keyword themes, and then figure out if we need to add additional pages to the site to fill the missing gaps. Many times category pages and blog posts are the solutions to missing content themes. Our GAP analysis will identify these missing pages.
On-Site Content Writing
Content is king with SEO. In the E-Commerce world we care about having unique, descriptive content. That means no vendor product descriptions! We also focus on category pages and your blog, adding keyword rich content to these high traffic pages in order to increase long-tail search visibility. Our team of content writers are 100% USA based writers and editors, with knowledge spanning multiple industries.
Build Domain Authority
A technically optimized site with great content will get your organic traffic on an upward trend. But when it comes to very competitive industries with mature websites to compete against, it then comes down to your website’s trust and authority. We use 100% white hat tactics to acquire inbound links from theme related sites. It’s an extremely time consuming process but it results in top rankings and explosive traffic.
Reporting & Actionable Insights
We provide a robust set of dashboards that are available 24X7 for your team to review. Every month review our progress with the stakeholders. Our goal is to be 100% transparent in our efforts and the results. It is critical for our joint success for us to have 360 degree feedback from you throughout the process. If our organic traffic is not resulting in more revenue for the business, we need to adapt and pivot.
Beyond the traditional organic traffic growth strategies for SEO, we also have expertise with complimentary SEO related tasks. If you have questions about any of these projects, please reach out to us and ask.
Our Platform Expertise
We have experience with all the major E-Commerce platforms on the market today. We can provide digital marketing services no matter which platform you are on. Below are the core platforms we work with.