Web Analytics |
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Web Analytics refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase. - wikipedia |
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How Does Web Analytics Affect My Business? |
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Reports can be overwhelming. Click-thru rates, bounce rates, top referrers, unique visitors, site overlays, conversion rates… The list goes on and on. But are 10,000 unique visitors per month a good thing for your site? Does it matter that people are only staying on a certain page for 26 seconds? Is a conversion rate of 2.6% good? Are your ad campaigns bringing you the sales you expected? |
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Managers and business owners need to have web analytics tools and analysts who can interpret the piles of data in a way that shows them how their objectives are being met compared to their baselines. Those objectives can be things like sign-ups for a newsletter, purchases of products, posts on your blogs, and other key performance indicators (KPI’s).
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seo4anyone will help implement a web analytics strategy that includes both an easy to use tool to collect and visually report the data, as well as assist in developing benchmarks, so that the data can be put into clear business context.
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What Do I Have to Do to Get Started with Web Analytics? |
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Most companies spend tons of time on their keyword research, seo implementation, and PPC campaigns. Unfortunately, the next question is always, are we having success? How do we measure our success? How do we compare to our competitors?
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In order to know your progress, you must measure! We will get you started by helping with: |
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Choosing the tools: There are many tools available to address the needs of small content-based websites all the way up to high-end e-commerce shopping sites. We will assist you in your choice of tools. |
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Getting your website ready: In order to track your key performance indicators (KPI's), we will assist your web team in configuring your URL's to pass the appropriate parameters, so that you can segment your results and have them in context that you can make business decisions from. |
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Analyzing Reports: Our analysts will provide you with recommendations on which reports to watch, what data is more influential by seeing the trend, not just a snapshot in time, and verifying that your KPI’s are being tracked correctly by the web analytics tool. |
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What Are My Next Steps? |
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To get a Free Website Analysis for your company, simply fill out the form and one of our seo4anyone.com professionals will contact you immediately. You can also Contact Us to ask questions. |
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Want to learn more about Our Process? |
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| Get Started Now |
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The Buzz- What You May Be Hearing on the Streets |
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Question: Should I use my existing log-files for reporting or should I use a hosted solution? |
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Answer:The answer to this is BOTH. The newest solutions use javascript on each web page to send data to an offsite repository for reporting. However, the only way to know when the search engines are spidering your site is thru your log files. |
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What You Should Take Away: Most people today forget about the spiders and only focus on the javascript tags. What good is having dynamic content on your site if the spiders aren’t accessing those pages! |
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