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Understanding the role that SEO and link building play in the success of a website is crucial for webmasters and business owners. Link building is often lumped together under the SEO umbrella with all of the other optimization activities that can be done on a website. However, making a distinction between SEO and link building is crucial during the planning phase of a website’s development.
There have been a lot of major changes in the last 1-2 years regarding how Google indexes and ranks websites in their search results. A lot of the advice and rhetoric from Google has pushed people towards creating great content and sharing that content so that it is recommended by others who find it useful. You are much more likely to hear someone from Google discuss how to write great content and make it indexable to the search engines than you are to hear them talk about how to build quality links to your website.
The idea that one could use their SEO knowledge to beat the stock market is not out of the question. In fact, I believe that the ideas discussed below provide a potential road map for how to do this successfully.
This is possible because there are publicly traded companies whose success and revenues are closely related to their performance on the search engine results pages. Yelp is one of the largest (and most familiar) examples of this. While their user base is extremely large, their “success” is tied directly to their performance…
The SEO community has known for a long time that links using the rel=”no follow” attribute do not pass pagerank. Most marketers ignore these links as part of their SEO mix and see no value here. While Google has acknowledged that these links do not pass pagerank, they have never said that these links “provide no value to webmasters”.
In a post-Penguin Google world, there is nothing more important than writing your content naturally like a conversation. Normally you think of your web content as pages of your site, but from a user perspective, great content should be pervasive in all your communications materials. That includes web pages, instruction manuals, press releases, sales materials, FAQs and for E-Commerce sites, category page descriptions and product descriptions.
In this post, I have a few simple tips that will help you create the type of rich content that consumers will eat up and Googl’e Penguin won’t spit out like chum. At the end of the day, its all about getting people to buy your product or sign up for your newsletter, or download your software or complete the lead form. So speak to them like you would if they came in your place of business.
Even if you hate Google+ and are avoiding it like the plague, the reality is that millions of users are logged into their Google accounts while searching for your product or service. That means their search results are highly personalized for them, including the social extensions +1 numeric counts. Bigger is better, so in this article you’ll find out how to aggregate your +1 counts so that when a user sees any page of your site in the search results or in an ad, the total number of +1’s will show up in the count!
IRCE has now come and gone. It was bigger and broader than ever. With so many vendors and presentations to sift through, I thought I’d save you some time and give my top 10 takeaways from the conference. If you want an in depth play by play of the sessions I attended, you can find those notes on my seo4anyone Twitter account.
As of the of mid August 2011, Google has officially stopped supporting the Google Toolbar plugin, except for the Internet Explorer browser. So that means that your Google Toolbar for Firefox, Safari, and even Google’s own Chrome browser are no longer supported.
Many Firefox users may be mistaken that upgrading to the newest version of Firefox 6 has broken the Google Toolbar. This is not the case. As stated by Google:
First of all, we’d like to thank all of our loyal users of Google Toolbar for Firefox. We deeply appreciate all of the feedback over the years that helped to make the product so useful. As we all know, over the past few years, there has been a tremendous amount of innovation in the browser space. For Firefox users, many features that were once offered by Google Toolbar for Firefox are now already built right into the browswer. Therefore, while Google Toolbar for Firefox works on versions up to and including Firefox 4 only, it will not be supported on Firefox 5 and future versions. Please see our Help Center for additional details.
Most of us assume that Google is planning on integrating this functionality directly into their Chrome browser and therefore don’t need to support a separate plugin. In the case of Firefox and other browsers, many of the same features are available in the browser itself.
However, the Google PageRank value is missing from their support pages and lists of other tools to replicate the same functionality provided by the Google Toolbar. So is this a sign that Google may be taking steps to no longer publish their Google PR to the public? What are your thoughts?