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Understanding Link Building vs SEO (via the Indy 500)

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Understanding the role that SEO and link building play in the success of a website is crucial for webmasters and business owners. Link building is often lumped together under the SEO umbrella with all of the other optimization activities that can be done on a website. However, making a distinction between SEO and link building is crucial during the planning phase of a website’s development.

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Are Backlinks Still Important for SEO?

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There have been a lot of major changes in the last 1-2 years regarding how Google indexes and ranks websites in their search results. A lot of the advice and rhetoric from Google has pushed people towards creating great content and sharing that content so that it is recommended by others who find it useful. You are much more likely to hear someone from Google discuss how to write great content and make it indexable to the search engines than you are to hear them talk about how to build quality links to your website.

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