IRCE has now come and gone. It was bigger and broader than ever. With so many vendors and presentations to sift through, I thought I’d save you some time and give my top 10 takeaways from the conference. If you want an in depth play by play of the sessions I attended, you can find those notes on my seo4anyone Twitter account.
The benefits of website optimization and conversion testing are clear. Without spending an additional marketing dollar, you can convert more website visitors into buyers! But taking the next step to actually begin website conversion testing on your website is not as simple as setting and forgetting your Ron Popeil rotisserie. Luckily, finding the right tool to use for landing page optimization testing is not that difficult.
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