- Web Development
- Social Media
- Strategic Marketing
- White Label Services
- Referral Program
Everyone is talking about social media these days. To some people, it represents a personal Facebook page. To others, its a Twitter account or Linkedin profile.
The reality is that social media has a major impact on your business, not just your personal social network!
As you can see from the image on the right, social media encompasses many different websites and types of content being shared. The key is to figure out how to leverage the power of social media to drive more targeted visitors to your site who will become customers.
Even though everyone is talking about social media getting your website ranked #1, you can see from the chart that social media factors (social graph metrics) comprise only 6% of the overall ranking formula.
The top ranking factor is still the trust and authority of the domain. That is followed closely by the number of links pointing to a specific page on your site. Then close behind that is the anchor text of the links that point to your pages of your site.
The interesting thing about these results is that although Google preaches that content is king, according to independent SEO experts that were surveyed, keyword-rich content along with keywords in your meta tags only comprises 15% of the ranking formula.
The reality of today is that in-bound link popularity is still the most critical signal Google uses to determine great content. What that means to you in a social media context is that you must make sure to include keywords and links back to your website from within your Facebook wall posts and Twitter tweets. This is the key to improving your organic rankings from social media activities!
We will be sure to keep abreast of how important social media activity is for search engine rankings. All signals point to it becoming much more heavily weighted in the near future.
You can see from this survey that Facebook Shares are the most important social media indicator that affects your ranking. This is followed by Twitter tweets that include the URL of the page. Google Buzz links come in a close 3rd place behind Twitter.
Be very careful to note that a Facebook Share is NOT the same thing as a Facebook Like. These buttons have different purposes and have vastly different results for search engine rankings.
If you are going to use a 3rd party social media sharing tool like addthis or sharethis, make sure those tools support the Facebook Share button; not only the Like button.