Our SEO Process for our standard projects

Our SEO Process

Benefit from our experience. Our 4 Phase approach makes it simple.

Our standard SEO Implementation Process is provided below. Since each website is different, our SEO process will be adjusted to match your goals and website needs. The list below is a guideline and will be used as a starting point for each project.
Slightly different project plans are implemented for our Local Business Plans and Comprehensive SEO Plans.

SEO Project Implementation Process

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Phase 1
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  • Check all web pages for W3C compliance
  • Verify all title and meta tags are being used
  • Analyze any existing keywords in HTML code and content
  • Check all internal and external links
  • Check site structure for PageRank and spider navigation
Phase 2
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  • Research top in industry keywords
  • Analyze your competitors’ keywords
  • Determine which top keywords to implement now
  • Determine if there are existing W3C and technical problems to correct
  • Recommend changes to HTML layout to use (< div >) tags and .css for positioning
  • Implement all technical changes to title, alt tags, meta tags, (< H1 >) tags, etc
  • Setup Google Analytics to track traffic and conversions
  • Recommend changes for friendly URLs and internal link structure
  • Establish baseline ranking report to measure our results later.
Phase 3
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  • Content writers recommend revisions to your existing web copy to maximize density ratios while maintaining readability.
  • XML sitemaps for Google, Bing and Yahoo will be created and submitted
  • Site will be submitted to free Local and National directories
  • Paid directories inclusions will be made for Yahoo and others upon request.
  • Facebook and Twitter pages are created and/or optimized.
  • Link building campaign begins
  • Articles written and disseminated to posting sites
  • Press releases written and submitted to publishing and syndication sites
Phase 4
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  • Ongoing link building to raise PageRank, trust and authority
  • Ongoing article and press release postings
  • Monthly reporting to measure improvements over time
  • Ongoing refinements and tweaks to existing content, keywords
  • Assist customer with optimizing video content, social media campaigns, etc.

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