SEO for Small Business – Local Maps, Facebook & Twitter

Get your local business ranked on the Google Maps without having to spend $1,000′s or rebuilding your website. We will also build or optimize your Facebook Fan page and Twitter pages.

Attention Small Business Owners!
Do you think that your local business can’t compete with larger companies when it comes to ranking on Google? The great news is that Google has actually given higher priority to local business listings compared to the national companies when it comes to searches for local businesses!

This is because studies have shown that there are over 300 million searches done on Google every day and 84% of those searches are for local businesses

Your customers are using their mobile devices to do many of these searches. Making sure that your website renders correctly on mobile devices such as the iPhone, Android, Blackberry and IPad will make sure you don’t lose prospective customers.

The only way to grow your local business is to embrace these technologies and optimize your website for them.

Did you know that:

What Does All this Mean to You?

This change has several critical implications for your online advertising budget:

We Will Establish Your Facebook & Twitter Accounts

As a small business owner, you know you need a Facebook and Twitter account for your business. All your friends and peers are talking about it. You see all these Share, Like, and Tweet buttons all over the place and you don’t know what they do or how they help those websites. The once you’re ready to get started, you may not know how to set them up and especially how to optimize them for the best user experience.

The good news is that all our SEO plans include Facebook Fan pages and Twitter pages. We will create a new account for you if you don’t already have one. If you have created one, we will optimize it. Further, depending on your needs, we can also integrate content from your website’s blog at no additional cost.

Establishing your social media strategy starts with Facebook and Twitter. We will help you get started and before you know it, you will start seeing increased traffic from these social media websites that convert into sales!

Get Found in Local Directories Like Yelp, YP.com and more

The Yellow Pages Book is dead!!. For many of you local business owners who have made their living from an ad in the yellow pages, those days are over. Today’s customers are now using their computers and cell phones to find the local business they need.

The good news is that many people now search the web for these traditional local directories such as The Yellow Pages, Smart Pages and White Pages. These companies have all invested heavily in duplicating their print versions of their local directories and now have them online. In addition to the traditional ‘old school’ directories, some new players are gaining traction in the marketplace. This is especially true with mobile devices like cell phones. Companies such as Yelp and FourSquare are becoming leading local directories where your customers are searching for your business.

Many times people think that since Google or Bing already has created an account page for you, that your work is done. This can’t be farther from the truth! You must claim your own listing and edit it in order to update the content. This is what allows your listing to show up when someone searches for your specific product or service.

So to make this happen, we claim each local directory listing for your business on all these sites. That is a very time consuming process, and we are happy to include this service as part of our small business local SEO plans.

Seeing is Believing – The Old Way vs New Way

Take a look at how Google used to show your local business links on the map compared to how they now integrate the local business links into the actual Top 10 Organic results. The local map listings are denoted with the bubbles and the letters A,B,C, etc. Click the tabs below to see how Google is now prioritizing the local business links.

This screen shot shows the old way of listing the 7 Pack of local businesses on the search results page. It included a condensed bullet listing next to a local map showing each location. This list of 7 local businesses was included among the typical top 10 text listings that people are used to seeing on Google.

There were several problems with this design:

1. Most people thought that those local business listings were paid advertisements.
2. The listings were not visually integrated into the top 10 text links that most people trust clicking.
3. It was too easy for SEO firms to manipulate the listings.

Now, Google is prioritizing local businesses when someone types in a search term that could have local results. You can see that the 7 Pack is gone. Instead, the local listings are included in the main section of the listings.

This is a huge benefit for local businesses

1. The local listings now look very similar to the other text links on the page.
2. People will be more comfortable clicking on the local business links without thinking they are paid advertisements.
3. Local listings now take up much more visual real estate on the page.

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