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Keyword Research - Important for Organic SEO & PPC Management |
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Keyword research is a discipline embraced and used by search engine optimizers to allow them to determine which search terms people are actually entering into the search engines when conducting a search. - wikipedia |
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How Does Keyword Research Affect My Business? |
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According to wikipedia, 91% of internet users use search engines. When they are searching for your products and services, they type certain phrases called key words into the search box. To drive targeted traffic to your website through Organic SEO (Search Engine Optimization) or Pay Per Click (PPC) Management an expert SEO Service provider must completly research latest search trends on major search engines and suggest the best keywords suitable for your products or services. |
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If you do not identify and integrate the most widely searched keywords that USERS are searching for in the major search engines, you will not show up on the organic results page. Your PPC ads won’t display on those results pages, but your competitors links will!
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Competitor Analysis: The good news is seo4anyone will provide you with reports showing the most popular search terms for your business as well as what keywords your competitors are using. We will help you research, select and implement the most effective keywords into your seo efforts, PPC campaigns, and link building strategies to put you a step ahead of your competition. |
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What Do I Have to Do to Implement Keywords Into My Site? |
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Keyword research needs to be the 1st step in your search engine optimization or PPC strategy. There are several key steps involved in implementing your keywords: |
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Keyword Phrase Popularity: Identifying which keyword phrases internet users search for when looking for your product or service is the first step. Once those keywords are gathered, we work with you to decide which keywords are significant to your business. |
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Competitor Analysis: Our reports will show you which keywords your top competitors are using on their sites. |
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Specific Keywords: The more general the keywords, the more popular they will be. However, experience has proven that the more specific you can make your keywords, the greater the click thru rates (CTR) and the greater the conversion. Two or three word phrases are more effective than one-word phrases. Geographic specific keywords also result in higher conversion rates. |
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Keyword Implementation: Once the optimal keywords are agreed upon, we will implement those keywords into your web content, meta tags, url structures, internal and inbound linking strategies, and your PPC campaigns. |
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Reporting: The only way to measure the success of your keywords is to constantly review website analytics reports. On a monthly basis we will provide you with reports showing your ranking progress, the ranking of your competition, and can assist you with making recommendations based off your PPC campaign reports. |
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What Are My Next Steps? |
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To get a Free Website Analysis for your company, simply fill out the form and one of our seo4anyone.com professionals will contact you immediately. You can also Contact Us to ask questions. |
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Want to learn more about Our Process? |
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The Buzz - What You May Be Hearing on the Streets |
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Question: Should I bid on my own company’s brand name as a keyword for my own PPC campaign? |
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Answer: People have noticed that it is possible for another company to buy the keyword, Nike for example. Then when a user searches for Nike, they will see that competitors link as the #1 link. Most experts agree that in cases where the brand name is strong, users normally directly navigate to that website by typing www.nike.com into the address bar. |
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What You Should Take Away: Don’t get too paranoid about a competitor bidding on your brand name. If a user clicks on Nike and is brought to Addidas, they will most likely hit the Back button anyways. |
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