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Put simply, the goal of search engine optimization (SEO) is to rank higher on Google and the other search engines when someone searches for your products or services. This ranking is also known as your website’s organic or non-paid search results.
With 92% of people coming to your website from a search engine, search engine optimization (SEO) is REQUIRED in order to compete in today’s online marketplace.
You can see from the graphic on the left that a typical search results page has 2 types of search results. The links across the top and running down the right column of the page are PPC (Pay Per Click) links that you have to PAY to be shown there. The coveted 10 links running down the main section of the page are the SEO (organic) links that are FREE
These days there are actually more than 10 organic text links shown on the main section of the page. Along with the 10 standard text links are also links for Youtube videos, image results, shopping results, and even real time news feeds and twitter updates. That means that it is now possible for your website to to show up multiple times on the search results page.
Search Engine Optimization is a CONTINUOUS process, resulting in MEASURABLE increases in sales, profits and ROI.
seo4anyone’s mission is to help you increase your website’s ranking, revenues and traffic by providing a no-nonsense, hand-holding approach with easy to understand progress reports.
You need the best SEO plan that is tailored to your business. First our consultants review your site’s architecture, depth of content, authority, and other ranking related factors. Then our experts will work with your marketing team to determine which keywords apply to your product or service and then select a final list based on search volume and competition. Once we know which phrases we will go after, we craft the content creation and syndication strategy. This will result in fresh, unique content on your pages, blog, social media sites and on trusted websites like press releases and web 2.0 sharing sites such as squidoo.com.
During this entire process, our consultants keep you in the driver’s seat when it comes to the message we are communicating about your brand. Our content writers are experts in brand messaging and we guarantee a consistent voice across your marketing channels. For larger businesses, our consulting team can create the content and use an online approval system to handle reviews and edits. Rest assured that management always knows what is going on during the course of the SEO project. Our reports are available on a monthly basis and include full website analytics, individual reports on keyword performance, content written, press releases distributed, as so forth.
We keep things simple for you! No more endless technical documents when all you really want to know is if you can afford search engine optimization and if the investment you make will PAY OFF?
Never again will you be made to feel like you do not spend enough or cannot afford an effective SEO plan at your size.