Pay Per Click (PPC) Management / Search Engine Marketing (SEM) Services |
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Pay per click (PPC) Management is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. - wikipedia --> show me an example |
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How Does Pay Per Click Affect My Business? |
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Competition is fierce on the web and Search Engine Marketing (SEM) is now known to be the starting point for every new website. But with the creation of managed Pay Per Click (PPC) advertising campaigns, now you can have an IMMEDIATE presence on the 1st page of search results for Google, Yahoo, MSN or Ask. This means instant sales for you, even in the most competitive markets. And best of all, you only pay for that ad when someone clicks on it! |
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Creating a well defined and ACTIVELY MANAGED Search Engine Marketing (SEM) or Pay Per Click (PPC) campaign is the best way to augment your search engine optimization (SEO) efforts to drive traffic to your website. |
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To start with the SEM/PPC process, seo4anyone will do keyword research to find the most relevant search terms for your business. After your team approves these keywords, we will configure, implement, and train your team on how to actively manage your PPC campaigns for Search Engine or Internet Marketing.. |
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What Do I Have to Do to Get Started with Pay Per Click (PPC)? |
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seo4anyone will work with your team in order to define the key elements of the PPC Management for your website's Inernet and Search Engine Marketing (SEM) campaign and implement them: |
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Keyword Research: Finding, and then implementing into your campaign the most relevant search terms (keywords) that people type into the search box when looking for your product or service. We will also include Negative keywords, which are terms that you do NOT want your ad to appear when searched for. |
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Geographic and local campaigns: According to Marketing Sherpa, 60% of local consumers search the web first before using other means to find a company to meet their needs. Local advertising and specific geographical ads can be implemented. These ads can even be setup to run at specific times of the day. |
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Ad Content: Since space is very limited with ads, creating compelling content with an immediate call to action is vital. Utilizing dynamic search terms and localization will also be included in the ad copy when applicable. |
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Landing Page Optimization: Now that people are clicking on your ads, what is the next page they see? We call this page the landing page. We will provide analysis of your current landing pages and provide a FREE report with suggestions and best practices for optimizing them. |
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Account Setup and Configuration: Initially, we know you don’t have the time or knowledge to run your own campaigns. We will do it all for you, and then teach you how to create your own, set your maximum bids, change monthly spend limits, and analyze the reports. |
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What Are My Next Steps? |
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To get a Free Website Analysis for your company, simply fill out the form and one of our seo4anyone.com professionals will contact you immediately. You can also Contact Us to ask questions. |
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Want to learn more about Our Process? |
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| Get Started Now |
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The Buzz - What You May Be Hearing on the Streets |
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Question: I have heard that the cost per click has been getting more expensive on Google. Is this true? |
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Answer: The general answer is yes! As more companies are competing for the same keywords, the price gets bid up higher than when there were fewer bidders. |
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What You Should Take Away: Focus on specific keyword phrases in your campaigns. You won’t get as many clicks, but since its more targeted, your conversion rate should be higher |
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