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What is PPC? Pay per click (PPC) Management is an advertising model used on search engines, advertising networks, and content websites/blogs where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website.
As the image to the right shows, the PPC ads are the ones that run across the top of the page and down along the right hand side.
Recently, the social media websites like Facebook have begun offering paid ads just like Google does. Twitter and LinkedIn will also be starting very soon.
The advantage of doing PPC on these social media sites is that you can to target a very narrow niche of users based on their demographic profile. This means a higher ROI for every dollar spent.
There are some clear advantages to doing PPC as part of your overall marketing strategy:
Getting Started with PPC is a 5 step process:
So now that you know what PPC is and the steps necessary to get started, the big question is: Why hire seo4anyone to manage your PPC campaigns? Why can’t you just do it yourself and get rich? Well as you will learn quickly, it’s a very time consuming process with lots of variables to test and measure. We can:
The following tasks will be done for each account we manage. Please note that the time spent on each task is unique for every client, as some clients might be brand new to PPC while others have multiple campaigns with 100’s of ad groups on Google, Bing, Yahoo, etc.
|Phase 1 – Account Setup|
|Website and Goal (Conversion) Analysis|
|Conversion Code Setup|
|Call Tracking Setup|
|Google Analytics Setup|
|Landing Page Analysis|
|Phase 2 – Campaign Creation|
|Keyword Research & Analysis|
|Ad Copy Creation & Testing|
|Website Optimizer (if required)|
|Phase 3 – Ongoing Management|
|Campaign Optimization & Bid Management|
|Regular tweaking and submission of new ads & keywords|
So now you’ve spent all this time researching keywords, creating ads, and allocating budget in order to get visitors to your website. But almost no effort is put into the performance of the landing page that the visitors are landing on after clicking your ad.
Optimizing this aspect of the PPC process is called landing page optimization and testing. At the end of the day, PPC is all about converting a visitor to a buyer. For more information about landing page optimization for PPC campaigns, check out our site and blog.