Pay Per Click (PPC) Management Experts in Miami, Florida

PPC & Pay Per Click Management Services in Miami,Florida

Do you have the time to spend creating, monitoring and optimizing your PPC campaigns? Let an expert manage your PPC accounts on Google, Bing, Yahoo, Facebook & others.

What is PPC? Pay per click (PPC) Management is an advertising model used on search engines, advertising networks, and content websites/blogs where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website.

Miami PPC Services, PPC Miami, Florida As the image to the right shows, the PPC ads are the ones that run across the top of the page and down along the right hand side.

Recently, the social media websites like Facebook have begun offering paid ads just like Google does. Twitter and LinkedIn will also be starting very soon.

The advantage of doing PPC on these social media sites is that you can to target a very narrow niche of users based on their demographic profile. This means a higher ROI for every dollar spent.

Our Most Popular PPC Platforms:

PPC Management Firms, PPC Services in Miami, Florida

Advantages of PPC Advertising

There are some clear advantages to doing PPC as part of your overall marketing strategy:

  • You can be #1 on Google a ½ hour – Ads show up immediately
  • Create your own ads and modify them whenever you wish
  • Set your daily budget and have 100% confidence you won’t spend a penny more
  • Target national, regional or local customers only
  • Generate Instant sales
  • Pay only when someone clicks your ad and visits your site

Getting Started with PPC Advertising

Getting Started with PPC is a 5 step process:

  • Account Setup and Configuration:
    You’ll need to establish your accounts with the search engines and provide your credit card information. Then you igure out your landing pages, set your maximum bids, and are ready for step 2.
  • Keyword Research:
    The foundation of all search engine marketing is keyword research. You have to determine what the most relevant search terms (keywords) are that people type into the search box when looking for your product or service.
  • Geographic and Local Campaigns:
    Are you selling locally or nationally? According to Marketing Sherpa, 60% of local consumers search the web first to find a company to meet their needs. PPC is great because you have total control over the geographic location where your ads will show to customers.
  • Tweak Your Ad Content:
    Since space is very limited with ads, communicating your value proposition with an immediate call to action is vital. Utilizing dynamic search terms and localization should also be included in the ad copy when applicable.
  • Landing Page Optimization:
    Now that people are clicking on your ads, what is the next page they see? This page is called the landing page and it needs to match the incentives from your ad.

Why Hire seo4anyone to Manage your PPC Campaigns?

So now that you know what PPC is and the steps necessary to get started, the big question is: Why hire seo4anyone to manage your PPC campaigns? Why can’t you just do it yourself and get rich? Well as you will learn quickly, it’s a very time consuming process with lots of variables to test and measure. We can:

  • Spend the hours each week necessary to tweak and optimize the campaigns. You focus o on running your business.
  • Lower your CPA (Cost per Acquisition of a Lead or sale) and save you money.
  • Lower CPC (Cost per Click) and save you even more money.
  • Increase your CTR (Click Thru Rate) so more customers click your ad and visit your site
  • Improve your conversion ratio (# of people who click on your ad vs the # that convert to a lead/sale)
  • Boost your ROI (Return on Investment for each advertising dollar spent)

What Do You Get with your PPC Campaign Management?

  • Intense Keyword Research
  • Keyword Cluster Analysis and Grouping
  • Landing Page Optimization & Click Path Optimization
  • 24/7 Bid & Performance Management
  • ROI Tracking
  • Dynamic Keyword Insertion
  • Copywriting & Ad Copy Testing
  • Day-parting
Pay Per Click separator
  • Geo-Targeting
  • Contextual Campaigns versus Search
  • Visible URL (in ad) testing
  • Paid Inclusion
  • Landing Page Creation
  • Landing Page Consultation
  • A/B Landing Page Tests
  • Multivariate Landing Page Tests
  • Click Fraud Tracking
Pay Per Click separator Pay Per Click Management in Miami, Florida

Some of the factors our team will evaluate are:

  • Cost Per Click (CPC)
  • Click Through Rate (CTR)
  • Impressions
  • Ad Optimization
  • Geographical Targeting
Pay Per Click separator
  • Are your keyword groupings affecting your ability to qualify your visitors effectively
  • Are you matching ad promises with site content
  • What is the best balance of ad prominence and price (i.e. keep click thru’s up but acquisition costs down)
  • What’s an acceptable CTR
  • Are you paying too much per click because of poor ad copy

PPC Account Activities

The following tasks will be done for each account we manage. Please note that the time spent on each task is unique for every client, as some clients might be brand new to PPC while others have multiple campaigns with 100’s of ad groups on Google, Bing, Yahoo, etc.

PPC Activities  
Phase 1 – Account Setup  
Account Creation
Website and Goal (Conversion) Analysis
Conversion Code Setup
Call Tracking Setup
Google Analytics Setup
Landing Page Analysis
Phase 2 – Campaign Creation  
Competitor Analysis
Keyword Research & Analysis
Ad Copy Creation & Testing
Website Optimizer (if required)
Phase 3 – Ongoing Management  
Campaign Optimization & Bid Management
Monthly Reporting
Regular tweaking and submission of new ads & keywords
Competitor Monitoring

Landing Page Optimization and A/B Testing

Landing Page Optimization Services in Miami, FloridaSo now you’ve spent all this time researching keywords, creating ads, and allocating budget in order to get visitors to your website. But almost no effort is put into the performance of the landing page that the visitors are landing on after clicking your ad.

Optimizing this aspect of the PPC process is called landing page optimization and testing. At the end of the day, PPC is all about converting a visitor to a buyer. For more information about landing page optimization for PPC campaigns, check out our site and blog.

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