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5 Tips for Protecting Your Brand Name Online

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#1 Build Links to Your Brand’s Off-Site Profiles and Social Media Pages

When someone Google’s your company name you want to own that first page of results and control the content that shows up. The first and best way to do this is to build the reputation and raking of your social media properties.

This includes your Facebook and Twitter pages, Linkedin profile, Youtube account, Pinterest account, and any other social media/business profile pages that you control. This will increase the SEO strength of these pages and make it more likely that these pages will show up in the #2, #3, #4, #5 spots in the search engine results when someone searches for your name.

This can give your brand name some protection from people who may be writing negative things about you on the internet. When someone searches for your brand name, they will see your main website in the top-ranking spot, followed by all of your social media accounts and profile pages. This is a wonderful result compared to a scenario where someone searches for your brand name, and they see a wide range of people writing negative things about you on sites like Ripoffreport.com, Yelp, Tripadvisor, or perhaps in their own blog articles or news postings.

For some nightmare stories about Negative Yelp Reviews, follow the link to another blog post about this very subject.

You can see this concept at work in the screen shot below. The green arrows represent websites where we are in control of the content. The red arrow is shown next to Yelp – a website where we do not have the ability to control the content. Ideally, you would want Yelp to be completely off of the first page of the results or at least below the fold.

search engine brand protection

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Posted in SEO, Social Media | Tags: , ,

Is Twitter The Social Media Marketing Powerhouse That Can Drive Sales?

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Have you used Twitter to promote your business?

Twitter entered the scene back in 2006 as one of the first microblogging sites. With people’s attention span shrinking and the need for instant gratification growing, Twitter was a good avenue to accommodate both trends.

Founded and run by Jack Dorsey, Noah Glass, Evan Williams and Biz Stone, Twitter started to pick up speed quickly. In August 2007 the first hashtag #barcamp was posted by Chris Messina, who funny enough was told once by Evan Williams that hashtags were too nerdy and wouldn’t go mainstream.

Twitter brands that won with hashtags

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Posted in Social Media |

Online Marketing: Are You Making Money with Your Facebook Ads?

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Have you tried using Facebook marketing for your business and been unsuccessful? Are you like the millions of business owners trying to generate sales from Facebook ads but not seeing a positive ROI?

Are you making money on Facebook Ads?

Since Facebook’s launch in 2004 business owners have been doing all they can to harness the power of the social network to generate money. Now with over 1 billion users on the site, the pressure is on to capitalize on this highly targeted group of users and turn their social browsing into spending!

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Posted in Analytics, PPC, Social Media |

Does Yelp Only Post Bad Reviews? Why Your Positive Reviews Get Filtered Out!

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Are you the owner of a small business and are pissed off that Yelp won’t publish your customer’s positive reviews? Join the group. A growing list of small business owners are up in arms since they’ve realized that Yelp is filtering out their positive reviews yet publishing every bad review.

Why Should You Care?

With over 90% of people using search engines as their 1st step to research your company and products, online ratings and review websites like Yelp are becoming more and more critical to your success; whether you know it or not.

Yelp mobile reviews for iPhone Maps

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Posted in SEO, SEO Tools, Social Media |

Top 10 Takeaways from IRCE 2012

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IRCE 2012 Top 10 Takeaways from the show

IRCE has now come and gone. It was bigger and broader than ever. With so many vendors and presentations to sift through, I thought I’d save you some time and give my top 10 takeaways from the conference. If you want an in depth play by play of the sessions I attended, you can find those notes on my seo4anyone Twitter account.

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Posted in Industry News, SEO, Social Media, Website Development | Tags: , , , , ,

You Can No Longer Force New Visitors to Like Your Facebook Fan Page On Their 1st Visit. Is the Fan Gate Dead?

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With Facebook’s recent Timeline update for Pages, you can no longer designate a tab on your Fan Page to be the default home tab when a new user comes to your page. Fan Gate or ‘Like Gate’ Pages as a default landing page is history :(

Facebook Timeline for seo4anyone

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Posted in Social Media |

How to Use Pinterest for Your Business – Can You Use Pinterest for SEO?

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Summary of Hubspot's intrest for business Ebook

This blog post summarizes the White paper created by HubSpot. The article also includes some SEO related questions and answers. Many people are asking if Pinterest is the next link building platform. Right now, the answer is NO. Read below for more information.

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Posted in Social Media |

What is Pinterest? Pinterest.com Drives More Referral Traffic than YouTube, LinkedIn and Google+ Combined!

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There is a new social media sharing darling coming on the scene: Pinterest

Have you been noticing in your analytic reports a website called Pinterest that is referring more and more visitors to your website? Gone are the days where YouTube, LinkedIn, and MySpace drive the most traffic to your site. There is a new player in the social media sharing world.

What is Pinterest? Will it help my SEO or Social Media Traffic?

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Posted in Social Media |

How Does the 2011 Facebook Open Graph Change Affect You as an Advertiser?

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As mentioned in my original post the evening of the 2011 Facebook F8 conference, Mark Zuckerberg announced a major upgrade to to their Open Graph API. The keynote focused on:

  • The addition of the Timeline to the profile page
  • The inclusion of less critical updates in the Ticker in the right hand column
  • A new Privileges security feature that allows you to only have to confirm authorization one time for an app to continuously post content to your profile

Mark didn’t mention how this will affect advertisers who want to post their ads on Facebook. My opinion is that there are going to be enormous benefits to advertisers, but it will expose the additional loss of privacy that users will suffer. That is why he didn’t focus time discussing it in the keynote address.

Let’s step back and take a look at the advertising model to place ads on Facebook. The primary benefit of advertising on Facebook is that there is an unprecedented level of filters you can apply to your ad to only show it to a very targeted audience.

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Posted in PPC, Social Media |

How Does the 2011 Facebook Open Graph Change Affect You as a User?

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At the 2011 Facebook F8 Developers Conference, Mark Zuckerberg announced a major upgrade to to their Open Graph API. To most users of Facebook, this might not mean much. It probably doesn’t sound like English. But today’s techie announcement will greatly affect all Facebook users, from you to your grandmother. Let me tell you why.

A little history will help explain what is going on. In the old days (3 years ago) the only information captured about you was that you were friends with someone. Then last year, Facebook allowed you to say that you Like someone or something.

facebook open graph Likes Only

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Posted in Social Media |
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