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Online Marketing: Are You Making Money with Your Facebook Ads?

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Have you tried using Facebook marketing for your business and been unsuccessful? Are you like the millions of business owners trying to generate sales from Facebook ads but not seeing a positive ROI?

Are you making money on Facebook Ads?

Since Facebook’s launch in 2004 business owners have been doing all they can to harness the power of the social network to generate money. Now with over 1 billion users on the site, the pressure is on to capitalize on this highly targeted group of users and turn their social browsing into spending!

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Posted in Analytics, PPC, Social Media |

How to Aggregate Your Google +1′ Count in 4 Easy Steps

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Even if you hate Google+ and are avoiding it like the plague, the reality is that millions of users are logged into their Google accounts while searching for your product or service. That means their search results are highly personalized for them, including the social extensions +1 numeric counts. Bigger is better, so in this article you’ll find out how to aggregate your +1 counts so that when a user sees any page of your site in the search results or in an ad, the total number of +1’s will show up in the count!

How to Aggregate your Google +1 Counts

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Posted in PPC, SEO | Tags: , , , ,

Google Product Search (Shopping) is No Longer a Free Service!

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As of May 31, 2012, the Google Products Search will no longer be free. According to an email from a Google representative, he says that they are launching an initiative to create a better shopping experience on Google. As a first step, they are testing new formats on Google.com that make it easier for people to find products. Over the next few months, they’re transitioning from a free model to a commercial model, based on product listing ads, that they’re calling Google Shopping.

Paid Product Listings in Google Product Search

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Posted in PPC | Tags: , , , ,

How Does the 2011 Facebook Open Graph Change Affect You as an Advertiser?

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As mentioned in my original post the evening of the 2011 Facebook F8 conference, Mark Zuckerberg announced a major upgrade to to their Open Graph API. The keynote focused on:

  • The addition of the Timeline to the profile page
  • The inclusion of less critical updates in the Ticker in the right hand column
  • A new Privileges security feature that allows you to only have to confirm authorization one time for an app to continuously post content to your profile

Mark didn’t mention how this will affect advertisers who want to post their ads on Facebook. My opinion is that there are going to be enormous benefits to advertisers, but it will expose the additional loss of privacy that users will suffer. That is why he didn’t focus time discussing it in the keynote address.

Let’s step back and take a look at the advertising model to place ads on Facebook. The primary benefit of advertising on Facebook is that there is an unprecedented level of filters you can apply to your ad to only show it to a very targeted audience.

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Posted in PPC, Social Media |

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