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The Latest News in the SEM/SEO Industry

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Google Product Search (Shopping) is No Longer a Free Service!

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As of May 31, 2012, the Google Products Search will no longer be free. According to an email from a Google representative, he says that they are launching an initiative to create a better shopping experience on Google. As a first step, they are testing new formats on Google.com that make it easier for people to find products. Over the next few months, they’re transitioning from a free model to a commercial model, based on product listing ads, that they’re calling Google Shopping.

Paid Product Listings in Google Product Search

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Posted in PPC | Tags: , , , ,

What is the Best Website Optimization Tool to Help with Landing Page Optimization?

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The benefits of website optimization and conversion testing are clear. Without spending an additional marketing dollar, you can convert more website visitors into buyers! But taking the next step to actually begin website conversion testing on your website is not as simple as setting and forgetting your Ron Popeil rotisserie. Luckily, finding the right tool to use for landing page optimization testing is not that difficult.

Website optimization testing

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Posted in Conversion Testing | Tags: , , , ,

What is Website Optimization?

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Website optimization is the process of analyzing, testing, and implementing changes to a website in order to turn more visitors into buyers. Some people refer to website optimization as conversion testing, conversion optimization, landing page optimization, conversion rate testing and other similar phrases.

Website conversion funnel

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Posted in Conversion Testing |

You Can No Longer Force New Visitors to Like Your Facebook Fan Page On Their 1st Visit. Is the Fan Gate Dead?

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With Facebook’s recent Timeline update for Pages, you can no longer designate a tab on your Fan Page to be the default home tab when a new user comes to your page. Fan Gate or ‘Like Gate’ Pages as a default landing page is history 🙁

Facebook Timeline for seo4anyone

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Posted in Social Media |

How to Use Pinterest for Your Business – Can You Use Pinterest for SEO?

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Summary of Hubspot's intrest for business Ebook

This blog post summarizes the White paper created by HubSpot. The article also includes some SEO related questions and answers. Many people are asking if Pinterest is the next link building platform. Right now, the answer is NO. Read below for more information.

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Posted in Social Media |

What is Pinterest? Pinterest.com Drives More Referral Traffic than YouTube, LinkedIn and Google+ Combined!

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There is a new social media sharing darling coming on the scene: Pinterest

Have you been noticing in your analytic reports a website called Pinterest that is referring more and more visitors to your website? Gone are the days where YouTube, LinkedIn, and MySpace drive the most traffic to your site. There is a new player in the social media sharing world.

What is Pinterest? Will it help my SEO or Social Media Traffic?

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Posted in Social Media |

SEO FAQs Infographic – A picture is worth 1,000 (key)words

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Let’s start simple: What are the parts of your website that affect your organic SEO Google rankings?

Thanks to the infographic below, we can take a look at the different ranking signals that Google uses to determine your ranking position in their search results.

SEO FAQ's

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Posted in SEO |

Basic Search Engine Optimization Infographic

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In this basic SEO Infographic, it boils down the complexity of search engine optimization into 3 simple steps. Check it out and scroll down to the bottom to read my commentary.

What is SEO? Basic Description

So what are the 3 basic steps in SEO?

  1. Keyword research – What are the phrases people search for when trying to find your product or service?
  2. On-site optimization– The search engines need to discovery your links to your internal pages and you must add the keywords in the code and the content of each page.
  3. Off-site Optimization – This is basically a popularity contest. Which other popular and related websites have links from their site to yours. In Google’s eyes, this must mean that you have great content on your pages if other websites are willing to link to you. And by the way, social media links from Facebook, Twitter, and Google+ Pages count too!

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Posted in SEO |

Being ‘Fresh’ – It’s a Good Thing for SEO!

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On November 3, Google posted a blog update on their Official blog site talking about how they have updated their ranking signals to escalate the importance of fresh and timely content in the search results. As a result of this … Read More

Posted in Industry News, SEO |

How Can You Accurately Estimate Website Traffic from Organic Keyword Rankings?

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One of the most difficult questions I gets asked by my clients is: How can we estimate the amount of website traffic we will receive if we’re ranked #1 on Google for a particular keyword?

Unfortunately, there is no simple answer to this question. Let me walk you through a logical thought process of how to try to get this figure, but then ruin the day by showing how its about as accurate as a summer day’s weather forecast in Miami, Florida.

So let’s get started with this logical set of steps:

  • Which keyword do you want to estimate traffic for? In 0ur case let’s use silk trees
  • Then we can visit our trusted friend, the Google Adwords Keyword Tool.
  • When we enter silk trees into the box and hit Search, we are so pleased to see that there are 22,200 searches per month in the USA for our keyword.

What is the CTR for organic rankings on Google

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Posted in SEO |
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