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The Latest News in the SEM/SEO Industry

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Is Twitter The Social Media Marketing Powerhouse That Can Drive Sales?

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Have you used Twitter to promote your business?

Twitter entered the scene back in 2006 as one of the first microblogging sites. With people’s attention span shrinking and the need for instant gratification growing, Twitter was a good avenue to accommodate both trends.

Founded and run by Jack Dorsey, Noah Glass, Evan Williams and Biz Stone, Twitter started to pick up speed quickly. In August 2007 the first hashtag #barcamp was posted by Chris Messina, who funny enough was told once by Evan Williams that hashtags were too nerdy and wouldn’t go mainstream.

Twitter brands that won with hashtags

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Posted in Social Media |

Online Marketing: Are You Making Money with Your Facebook Ads?

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Have you tried using Facebook marketing for your business and been unsuccessful? Are you like the millions of business owners trying to generate sales from Facebook ads but not seeing a positive ROI?

Are you making money on Facebook Ads?

Since Facebook’s launch in 2004 business owners have been doing all they can to harness the power of the social network to generate money. Now with over 1 billion users on the site, the pressure is on to capitalize on this highly targeted group of users and turn their social browsing into spending!

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Posted in Analytics, PPC, Social Media |

4 Questions You Need to Ask Yourself Before Starting a E-Mail Marketing Campaign

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E-mail marketing is a great tool for your businesses, brand and anyone looking to connect with their audience. It allows your marketing team the ability to observe growth, interaction and points of interest while creating sales conversions.

Email marketing

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Posted in Email Marketing |

Does Yelp Only Post Bad Reviews? Why Your Positive Reviews Get Filtered Out!

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Are you the owner of a small business and are pissed off that Yelp won’t publish your customer’s positive reviews? Join the group. A growing list of small business owners are up in arms since they’ve realized that Yelp is filtering out their positive reviews yet publishing every bad review.

Why Should You Care?

With over 90% of people using search engines as their 1st step to research your company and products, online ratings and review websites like Yelp are becoming more and more critical to your success; whether you know it or not.

Yelp mobile reviews for iPhone Maps

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Posted in SEO, SEO Tools, Social Media |

How Apple’s iPad Mini Affects You as a Stockholder

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Ok now that I’ve had my chance to hold the new iPad Mini and play with it a bit, I can chime in on my impressions of the device, and also how I think its’ introduction will affect the stock price of AAPL moving forwards.

iPad Mini

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Posted in Apple News, Industry News |

What is a Rich Text Snippet? Why is it Important?

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A rich text snippet is a segment of HTML code that is placed on web pages that ‘marks up’ the page and tells Google and other search engines explicit pieces of information about that page. A picture tells a thousand words. See the screen capture below of a typical Google search results page that includes a rich text snippet:

Why do we care about rich text snippets? The answer is easy to understand. The reason we care about rich text snippets is that they show up as visually appealing additions to the Google search result listing. Let’s take a look at a Google SERP and it quickly becomes clear that links that have a visually appealing picture or image are far more likely to be click on.

Rich text snippet sample

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Posted in SEO |

Is Offering Free Shipping to Your E-Commerce Site Nice to Have or Essential?

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Back in the day, companies used to make a ton of cash by charging customers high shipping fees. Customers thought that those costs were simply what Fedex or UPS charges to ship that item. But as consumers have become more savvy and so many retails are now offering FREE Shipping, those days of easy profits are long gone.

But the good news is that Free Shipping can lead to huge increases in sales and the long term value of each customer. So you might lose a few bucks on free shipping today, but the long term profits of acquiring that customer will more than pay for itself.

Below the infographic, check out some summary points that are pretty powerful.

How Important is a Free Shipping Incentive?

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Posted in Conversion Testing, E-Commerce | Tags: , ,

Great Tips for Writing Quality Content for your E-Commerce Site and for Google’s Penguin

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In a post-Penguin Google world, there is nothing more important than writing your content naturally like a conversation. Normally you think of your web content as pages of your site, but from a user perspective, great content should be pervasive in all your communications materials. That includes web pages, instruction manuals, press releases, sales materials, FAQs and for E-Commerce sites, category page descriptions and product descriptions.

In this post, I have a few simple tips that will help you create the type of rich content that consumers will eat up and Googl’e Penguin won’t spit out like chum. At the end of the day, its all about getting people to buy your product or sign up for your newsletter, or download your software or complete the lead form. So speak to them like you would if they came in your place of business.

Product Desriptions with Emotional Impact

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Posted in SEO | Tags: , , ,

How to Aggregate Your Google +1′ Count in 4 Easy Steps

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Even if you hate Google+ and are avoiding it like the plague, the reality is that millions of users are logged into their Google accounts while searching for your product or service. That means their search results are highly personalized for them, including the social extensions +1 numeric counts. Bigger is better, so in this article you’ll find out how to aggregate your +1 counts so that when a user sees any page of your site in the search results or in an ad, the total number of +1’s will show up in the count!

How to Aggregate your Google +1 Counts

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Posted in PPC, SEO | Tags: , , , ,

Top 10 Takeaways from IRCE 2012

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IRCE 2012 Top 10 Takeaways from the show

IRCE has now come and gone. It was bigger and broader than ever. With so many vendors and presentations to sift through, I thought I’d save you some time and give my top 10 takeaways from the conference. If you want an in depth play by play of the sessions I attended, you can find those notes on my seo4anyone Twitter account.

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Posted in Industry News, SEO, Social Media, Website Development | Tags: , , , , ,
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