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The Latest News in the SEM/SEO Industry

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How to Aggregate Your Google +1′ Count in 4 Easy Steps

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Even if you hate Google+ and are avoiding it like the plague, the reality is that millions of users are logged into their Google accounts while searching for your product or service. That means their search results are highly personalized for them, including the social extensions +1 numeric counts. Bigger is better, so in this article you’ll find out how to aggregate your +1 counts so that when a user sees any page of your site in the search results or in an ad, the total number of +1′s will show up in the count!

How to Aggregate your Google +1 Counts

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Posted in PPC, SEO | Tags: , , , ,

Top 10 Takeaways from IRCE 2012

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IRCE 2012 Top 10 Takeaways from the show

IRCE has now come and gone. It was bigger and broader than ever. With so many vendors and presentations to sift through, I thought I’d save you some time and give my top 10 takeaways from the conference. If you want an in depth play by play of the sessions I attended, you can find those notes on my seo4anyone Twitter account.

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Posted in Industry News, SEO, Social Media, Website Development | Tags: , , , , ,

Google Product Search (Shopping) is No Longer a Free Service!

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As of May 31, 2012, the Google Products Search will no longer be free. According to an email from a Google representative, he says that they are launching an initiative to create a better shopping experience on Google. As a first step, they are testing new formats on Google.com that make it easier for people to find products. Over the next few months, they’re transitioning from a free model to a commercial model, based on product listing ads, that they’re calling Google Shopping.

Paid Product Listings in Google Product Search

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Posted in PPC | Tags: , , , ,

What is the Best Website Optimization Tool to Help with Landing Page Optimization?

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The benefits of website optimization and conversion testing are clear. Without spending an additional marketing dollar, you can convert more website visitors into buyers! But taking the next step to actually begin website conversion testing on your website is not as simple as setting and forgetting your Ron Popeil rotisserie. Luckily, finding the right tool to use for landing page optimization testing is not that difficult.

Website optimization testing

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Posted in Conversion Testing | Tags: , , , ,

What is Website Optimization?

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Website optimization is the process of analyzing, testing, and implementing changes to a website in order to turn more visitors into buyers. Some people refer to website optimization as conversion testing, conversion optimization, landing page optimization, conversion rate testing and other similar phrases.

Website conversion funnel

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Posted in Conversion Testing |

You Can No Longer Force New Visitors to Like Your Facebook Fan Page On Their 1st Visit. Is the Fan Gate Dead?

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With Facebook’s recent Timeline update for Pages, you can no longer designate a tab on your Fan Page to be the default home tab when a new user comes to your page. Fan Gate or ‘Like Gate’ Pages as a default landing page is history :(

Facebook Timeline for seo4anyone

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Posted in Social Media |

How to Use Pinterest for Your Business – Can You Use Pinterest for SEO?

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Summary of Hubspot's intrest for business Ebook

This blog post summarizes the White paper created by HubSpot. The article also includes some SEO related questions and answers. Many people are asking if Pinterest is the next link building platform. Right now, the answer is NO. Read below for more information.

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Posted in Social Media |

What is Pinterest? Pinterest.com Drives More Referral Traffic than YouTube, LinkedIn and Google+ Combined!

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There is a new social media sharing darling coming on the scene: Pinterest

Have you been noticing in your analytic reports a website called Pinterest that is referring more and more visitors to your website? Gone are the days where YouTube, LinkedIn, and MySpace drive the most traffic to your site. There is a new player in the social media sharing world.

What is Pinterest? Will it help my SEO or Social Media Traffic?

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Posted in Social Media |

SEO FAQs Infographic – A picture is worth 1,000 (key)words

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Let’s start simple: What are the parts of your website that affect your organic SEO Google rankings?

Thanks to the infographic below, we can take a look at the different ranking signals that Google uses to determine your ranking position in their search results.

SEO FAQ's

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Posted in SEO |

Basic Search Engine Optimization Infographic

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In this basic SEO Infographic, it boils down the complexity of search engine optimization into 3 simple steps. Check it out and scroll down to the bottom to read my commentary.

What is SEO? Basic Description

So what are the 3 basic steps in SEO?

  1. Keyword research – What are the phrases people search for when trying to find your product or service?
  2. On-site optimization- The search engines need to discovery your links to your internal pages and you must add the keywords in the code and the content of each page.
  3. Off-site Optimization – This is basically a popularity contest. Which other popular and related websites have links from their site to yours. In Google’s eyes, this must mean that you have great content on your pages if other websites are willing to link to you. And by the way, social media links from Facebook, Twitter, and Google+ Pages count too!

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Posted in SEO |
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