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How to Use Pinterest for Your Business – Can You Use Pinterest for SEO?

Summary of Hubspot's intrest for business Ebook

This blog post summarizes the White paper created by HubSpot. The article also includes some SEO related questions and answers. Many people are asking if Pinterest is the next link building platform. Right now, the answer is NO. Read below for more information.

Understanding Pinterest

  • The main goal of Pinterest — to focus on the concept of a person’s lifestyle and encouraging users to share their tastes and interests with others and discover those of like-minded people. In other words, by promoting the lifestyle its products promote.
  • Surprisingly enough, user access to Pinterest still operates under an invitation-only basis. That being said, you can request an invitation, and Pinterest doesn’t exactly seem to be very stingy about granting requests. Visit www.Pinterest.com, click “Request an Invite,” and enter your email address to be notified when you have access to create your account. Or you can ask a friend who already has a Pinterest account to invite you, a much quicker way to gain access than waiting for Pinterest to grant your request.
  • Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion
  • When using the “Pin It” button on the pages of your website, every single one of your pins will include a link back to the source. That is why HubSpot’s blog has accumulated more than 640 links from Pinterest in just two weeks.
  • The site now connects with Facebook, according to a recent Open Graph announcement, enabling users to automatically post new pins to their Facebook feed for others to see. This means more eyes from other channels get access to your pictures.
  • Pinterest functions a little differently than the typical” follower world” we know in Twitter, Facebook and LinkedIn. For example, on Pinterest, there are two ‘follower options’ a user can take when someone likes a piece of content he or she found. A person can follow a specific board by a Pinterest user or a user’s account.

Understanding Pinterest Tips and Tricks

Tips and Tricks for Using Pinterest

  • Be sure to register your account with the same email address you use for your business’ Twitter account so you can easily share your new pins through your Twitter account, too. Once you receive an invitation to sign up for Pinterest, you’ll want to sign up through the Twitter option, not the Facebook option. This will enable you to tie your Pinterest account to your business’ Twitter account, not your personal Facebook profile. Currently, Pinterest doesn’t offer a connection to Facebook business pages.
  • For running contests, you can also re-pin the top boards to your own Pinterest page and ask followers to vote on the boards to select the winner. This is exactly what High Point Market did in its October Pinterest campaign to promote High Point Market Week, during which it recruited fashion home trendsetters to showcase their favorite products and trends
  • Whenever possible, include links back to your website and landing pages in your pins to drive traffic back to your website Pinners aren’t only limited to pinning images;they can pin videos, too! Create a pinboard of some of the interesting videos your business produces interspersed with relevant images. Just don’t forget to include a callto- action within the video itself. Tell your viewers what you want them to do next to further engage with your company
  • Just like Twitter and Google+, Pinterest supports the usage of hashtags. Users can use hashtags to tag their pins and make their content more search-friendly. Promoting a new campaign of some sort? Create a pinboard around it, and tag it with a hashtag you’re also using on Twitter and Google+ to leverage an integrated, cross-channel campaign. Club Monaco leverages its Pinterest account for this very purpose, using the #cultureclub hashtag and pinboard to promote a section of its website called Culture Club.
  • The brands that have been most successful aren’t just enabling users to “pin” their content; rather, they’re getting in on the pinning themselves.
  • The trick to succeeding on Pinterest isn’t necessarily about showing off your products or services directly. It’s about finding creative ways to show how those products and services fit into the lifestyles of your target audience.
  • When following a board you only will be notified (via your stream) when a user pins a new piece of content to that board. When following a user, you will be notified every time a user pins content to any of his or her boards. Due to these differences a Pinterest user’s board might have more followers than the user herself! So how can you create a strategy to increase followers at both the account and board level?
    • The fastest way to jump start your Pinterest presence is by promoting it through other platforms. Add the Pinterest follow button to your website. Promote your presence on Pinterest through your other social networks, such as Facebook, LinkedIn, Google+, and Twitter. Consider launching a Pinterest contest and write a blog post to promote it.
    • Create resourceful boards based on a few core keywords that you already use in your SEO strategy. Committing to create the best board on a topic means being ready to promote other users’ pins to enhance your collection.
    • Engage with Other’s Pins .Start following users you think would want to follow you back. Like and comment on their pins. When someone sees you interacting with his or her content, they might check out your account and choose to follow you.
  • By enabling other users to contribute their own pins to your pinboards, you open up a great opportunity to involve fans and customers in your marketing. Pick out a few of your top evangelists or customers, and create a board dedicated to their pins
  • Ask the customer to pin images that showcase the lifestyle they enjoy because of your brand. This is a great way to leverage customer testimonials in a unique and visual way. Clothing retailer ModCloth uses this tactic in its “Guest Pinner Gallery.”
  • AARP ’s Pinterest account features a pinboard called “Quotes to Live By,” which is a great example of a business using Pinterest to promote the lifestyle of its brand.

Caveats and Things to be Aware of with Pinterest

  • You cannot use Pinterest for SEO purposes. The site adds no-follow links and cannot be used to directly impact your SEO strategy.
  • You still cannot connect Pinterest to your Facebook business page.
  • If your website is using an affiliate program, you should take note, because that is how Pinterest is making its dough: by taking a cut of your sales from pinned traffic.
    • They partnered with a firm called SkimLinks, which automatically scans through every link posted on the site to see if it goes to a retail site with an affiliate program. If it finds that kind of link, it secretly adds an affiliate code that ensures Pinterest will make some cash from sales that derive from that link.

How to Get Your Business Started Using Pinterest

To learn more about Pinterest and how to get your business on the Pinterest bandwagon, check out our social media page. Pinterest should be used as part of your overall social media marketing plan. But as with all new technologies, don’t abuse the tool or try to game the system. In the long run it will hurt your brand and credibility.

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