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As of May 31, 2012, the Google Products Search will no longer be free. According to an email from a Google representative, he says that they are launching an initiative to create a better shopping experience on Google. As a first step, they are testing new formats on Google.com that make it easier for people to find products. Over the next few months, they’re transitioning from a free model to a commercial model, based on product listing ads, that they’re calling Google Shopping.
Starting May 31st, Google Shopping will gradually begin go into effect with the following changes:
If your PPC campaign is already using Product Listing Ads, you are well prepared for the transition, and your products will show more prominently on Google Shopping as they move to a fully paid model.
They recommend you create an “All Products” Product Target to ensure you are promoting all the products in your feed, bid competitively, and continuously optimize your product feed to ensure high quality, and error free product feeds.