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Back in the day, companies used to make a ton of cash by charging customers high shipping fees. Customers thought that those costs were simply what Fedex or UPS charges to ship that item. But as consumers have become more savvy and so many retails are now offering FREE Shipping, those days of easy profits are long gone.
But the good news is that Free Shipping can lead to huge increases in average order values, conversion rates, and reduce abandon carts. So you might lose a few bucks on free shipping today, but the long term profits of acquiring that customer will more than pay for itself.
Below the infographic, check out some summary points that are pretty powerful.
I have summarized some of the key points in this infographic:
Clearly finding a way to add free shipping to your E-Commerce site can lead to huge increases in sales. Depending on the cost to ship your products, this may be a slam dunk or it might be a loss leader.
You can also add some sophistication and merchandising rules to your site to offer free shipping as an incentive for: