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With everyone posting content on their Facebook Fan Page and tweeting on Twitter, the question soon arises: How do we know what traffic from these social medial sites is due to a particular campaign we are running and how much is from our normal social media activities?
In the world of Google Analytics, we call this segmenting traffic. In order for marketing professionals to be able to know if their campaigns are driving traffic and sales, a method must be found to track visitors from Facebook and Twitter and know if they are coming from our specific campaign.
The good news is that there is a relatively simple way to modify your wall your posts and tweets so that Google Analytics can now track which marketing campaign they resulted from:
If you need help constructing the URL parameters, you can use Google’s handy wizard to help you construct the long URL easily.