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How to Stop Google Analytics from Tracking Visits from your Own Company’s Users

Many of us are looking at bloated Google Analtyics tracking data because it is counting visits to our website’s domain from people that are within our own organization.

There are 2 main ways to handle this issue. The good news is that with the latest version of GA, there is now a simple setting where you can exclude traffic from. After logging into GA, click on the Options gear icon in the upper right orange bar. Then Click on the Filters tab. At that point you will be able to Create a New Filter. Once you do that, you will get the screen below and you can select from 3 different ways to exclude traffic from your site:

  • A domain
  • Individual IP addresses
  • to certain sub directories

Exclude website traffic from your GA reports
Click on image to see full size version

The second way to accomplish this task, and if you’re not yet upgraded to the new version of GA, then the best way to exclude traffic is by setting a cookie on individual users’ machines. You can then use Analytics’ filter to ignore visits from all machines that has this cookie set.

1. Add the code below to a page on your website that is private, where only employees have access to that page. When a user goes to that page the 1st time, the cookie will be set on the users’ machines.

<body onLoad=”javascript:pageTracker._setVar('r7898787')”>

2. Create a new filter with the following settings:

  • Filter Type: Custom filter > Exclude
  • Filter Field: User Defined
  • Filter Pattern: r7898787 (your cookie name)
  • Case Sensitive: No

Now you’re set. You have 2 different ways to accomplish the same goal of excluding internal company visitors from your GA website traffic.

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