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Webmasters have been using the “no index, no follow” tag for several years as an effective way of preventing a website from being indexed by the search engines. However, Google has never promised that using these tags will prevent a website from being crawled 100% of the time.
Now, we have the evidence that explicitly shows that this tag does not work all of the time.
This can be a business owner’s worst nightmare. You wake up in the morning and someone tells you that your traffic has dropped 50% overnight and your website has fallen out of the top Google rankings for your keywords.
Don’t panic… yet…
The first thing that you should do as a marketer is try to figure out exactly what has happened and why. The proper course of action can be drastically different depending upon what type of SEO diagnosis you give the situation. This could be something simple like an intern doing something silly that Google did not like (ex; the staff at BMW once added ‘no index, no follow’ tags on every page and the website could not be indexed). In a case like that, you would be looking at 2 minutes of work that would completely change your situation.