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What is a Rich Text Snippet? Why is it Important?

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A rich text snippet is a segment of HTML code that is placed on web pages that ‘marks up’ the page and tells Google and other search engines explicit pieces of information about that page. A picture tells a thousand words. See the screen capture below of a typical Google search results page that includes a rich text snippet:

Why do we care about rich text snippets? The answer is easy to understand. The reason we care about rich text snippets is that they show up as visually appealing additions to the Google search result listing. Let’s take a look at a Google SERP and it quickly becomes clear that links that have a visually appealing picture or image are far more likely to be click on.

Rich text snippet sample

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