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What is Website Optimization?

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Website optimization is the process of analyzing, testing, and implementing changes to a website in order to turn more visitors into buyers. Some people refer to website optimization as conversion testing, conversion optimization, landing page optimization, conversion rate testing and other similar phrases.

Website conversion funnel

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Posted in Conversion Testing |

Protected: Presentation Files for UM Guest Lecture – 4/16/12

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Posted in Presentations |

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