Let’s start simple: What are the parts of your website that affect your organic SEO Google rankings?

Thanks to the infographic below, we can take a look at the different ranking signals that Google uses to determine your ranking position in their search results.

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In this basic SEO Infographic, it boils down the complexity of search engine optimization into 3 simple steps. Check it out and scroll down to the bottom to read my commentary.

So what are the 3 basic steps in SEO?

1. Keyword research – What are the phrases people search for when trying to find your product or service?
2. On-site optimization- The search engines need to discovery your links to your internal pages and you must add the keywords in the code and the content of each page.
3. Off-site Optimization – This is basically a popularity contest. Which other popular and related websites have links from their site to yours. In Google’s eyes, this must mean that you have great content on your pages if other websites are willing to link to you. And by the way, social media links from Facebook, Twitter, and Google+ Pages count too!

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