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How Can You Accurately Estimate Website Traffic from Organic Keyword Rankings?

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One of the most difficult questions I gets asked by my clients is: How can we estimate the amount of website traffic we will receive if we’re ranked #1 on Google for a particular keyword?

Unfortunately, there is no simple answer to this question. Let me walk you through a logical thought process of how to try to get this figure, but then ruin the day by showing how its about as accurate as a summer day’s weather forecast in Miami, Florida.

So let’s get started with this logical set of steps:

  • Which keyword do you want to estimate traffic for? In 0ur case let’s use silk trees
  • Then we can visit our trusted friend, the Google Adwords Keyword Tool.
  • When we enter silk trees into the box and hit Search, we are so pleased to see that there are 22,200 searches per month in the USA for our keyword.

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