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How Does the 2011 Facebook Open Graph Change Affect You as an Advertiser?

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As mentioned in my original post the evening of the 2011 Facebook F8 conference, Mark Zuckerberg announced a major upgrade to to their Open Graph API. The keynote focused on:

  • The addition of the Timeline to the profile page
  • The inclusion of less critical updates in the Ticker in the right hand column
  • A new Privileges security feature that allows you to only have to confirm authorization one time for an app to continuously post content to your profile

Mark didn’t mention how this will affect advertisers who want to post their ads on Facebook. My opinion is that there are going to be enormous benefits to advertisers, but it will expose the additional loss of privacy that users will suffer. That is why he didn’t focus time discussing it in the keynote address.

Let’s step back and take a look at the advertising model to place ads on Facebook. The primary benefit of advertising on Facebook is that there is an unprecedented level of filters you can apply to your ad to only show it to a very targeted audience.

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Posted in PPC, Social Media |

How Does the 2011 Facebook Open Graph Change Affect You as a User?

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At the 2011 Facebook F8 Developers Conference, Mark Zuckerberg announced a major upgrade to to their Open Graph API. To most users of Facebook, this might not mean much. It probably doesn’t sound like English. But today’s techie announcement will greatly affect all Facebook users, from you to your grandmother. Let me tell you why.

A little history will help explain what is going on. In the old days (3 years ago) the only information captured about you was that you were friends with someone. Then last year, Facebook allowed you to say that you Like someone or something.

facebook open graph Likes Only

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Posted in Social Media |

How to Add Facebook Comments to your Site and Receive SEO Value for the Content

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By now, I’m sure you’ve heard that Facebook provides a simple snippet of code to add to your website pages so that you can include threaded social conversations on your own website and have that content also posted on Facebook to share with friends and Fans. This functionality is called Facebook Comments.

How to add facebook comments to your site

Why is this so great? Because you now have the ability to add user-generated content to your site for free. User-generated content is the best form of keyword rich SEO content you can have on your website.

  • It’s the best because you don’t stay up all night writing your own content
  • You don’t have to hire others to write unique content for you.
  • Your website peers write the content for you and you sit back and just moderate to your heart’s content.

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Posted in SEO, Social Media |

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